50 YEARS OF EXCEPTIONAL ENTERTAINMENT
IN 1972, Jerry Ross, leader of the very successful ‘Jerry Ross Band’, was contacted by Sam Locricchio, the leader of another very successful band named ‘Lorio’, with an idea to partner together and form their own talent/booking agency.
In August of that year, the inception of Lorio Ross
Entertainment came to fruition.
Their mission statement: “To represent only the best talent in the business” quickly provided them with a roster of exclusive talent that propelled them in becoming the largest band booking agency in Michigan. Being known for having the best entertainment in the area, many opportunities presented themselves not only in booking lounges and nightclubs, but also in the wedding, corporate event, festival, hotel and country club business.
Since its inception five decades ago, Lorio Ross Sterling Entertainment has evolved into one of the largest full-service entertainment and production companies in the Midwest.
Whether it’s providing their expertise to many of the Fortune 500 Companies across the U.S. or helping someone secure a band or DJ for their local wedding reception, the expectation of quality and service remains the same.
After 50 years, the belief in representing the “cream of the crop” and holding to a standard of excellence by providing 100% service satisfaction and developing a loyalty and trust that establishes and nourishes a long-term relationship with each and every client, is the reason this agency has endured stable and strong.
Very simply put, “Build a better mousetrap and the world will beat a path to your door.” – Ralph Waldo Emerson